AKT

In 2015, Ed Currie and Andy Coxon met performing in a show in London’s West End. Their gruelling schedule was intensely physical: eight shows a week, dancing under hot lights, a dressing room five flights away from the stage, and no lift. That’s not to mention the rehearsals, classes, and training during the day.

Mainstream deodorants just weren’t cutting it

Antiperspirants stained their clothes, didn’t stop the sweat, and made them smell like teenage boys. Natural deodorants left them smelling like B.O after only a few hours. So they decided to create one themselves.

They spent three years researching, developing, and formulating, collaborating with leading experts in fragrance and cosmetic science, with exacting standards and a whole heap of creativity. The Deodorant Balm was finally born.